It's just a really good combination, Supernatural and Misha Collins.

So said former Supernatural writer and executive producer Ben Edlund.

And so say we all. It's the magic of that combination, together with certain events that occurred at the end of Season 6. that set us on the path of our original mission.

Why were we so motivated?

Because beyond the sheer talent of the actor who brings Castiel to glorious life (no small consideration) and the tangible chemistry he shares with those on screen, Misha Collins is the embodiment of one of *the* best characters introduced into the Supernatural universe of Sam and Dean Winchester. And as multiple online polls have continued to demonstrate, the character has earned his place in popular fiction.

From the moment he walked through the doors of that barn in series' Season 4 opening episode, "Lazarus Rising", from the second he launched the profound bond with the immortal line "I'm the one who gripped you tight and raised you from perdition", as soon as he sat on a park bench and shared with Dean his doubts as to the righteousness of his once unquestioned angelic duties, Castiel's role and importance in the lives and story of Sam and Dean was cemented.

"Misha just came in for the audition for the angel and was so complicated and brought this innocence to the role, and all of this different dimension. We just knew he was lightning in a bottle."

~Showrunner Jeremy Carver

Castiel's popularity with the series' fans is without question. The list of online polls which have included the character either individually or as 'coupled' with the series' Dean Winchester (romantically or otherwise) and which have been won are numerous, the number of votes recorded usually breaking records.

The impact of this fan devotion bleeds into an impact for the series itself in terms of ratings and viewer retention. For the current season (up to episode 16) the Total Viewers for episodes featuring Collins' character average 2.38 against episodes without Castiel averaging 2.27. In the coveted Adults 18-49 bracket the numbers split for with Cas/without Cas are 1.09 and 1.0 while Women 18-34 (not an insignificant category as any brief visit to a Supernatural convention will reveal) split 1.13 to 1.08. And of real significance, drop-offs over the hour an episode airs, for Total Viewers just -3% for episodes featuring Castiel, against -7% for those that do not.

Given the character's importance to the story of Sam and Dean, to the fans, and to the show's performance you would be justified in wondering how it is posisble that, with a 10th Season confirmed as early as February this year, that the status of Misha's role in the future of the series is so uncertain.

Yet uncertain it is, as his latest interview with Maureen Ryan from the Huffington Post has revealed.

"I would like very much to be a part of Season 10 and I hope that that is in the offing. It is not something that anyone from production has approached me about yet."

~ Misha Collins

So what is to be done?

For anyone who survived the hellatus of the aftermath of Season 6 and subsequent Castiel-lite Season 7, you know what comes next. It is time to remind The Powers That Be how important Misha Collins is to the success of Supernatural, the importance of his character's role in the ongoing story of Sam and Dean Winchester, and - particularly - how much of a difference his presence on the show makes to you, personally.

1. Get online RIGHT NOW and Tweet your wings off

As of this moment - Monday, 24 March - Misha and Castiel fans alike are on Twitter sending pro-Misha/Cas messages using the hashtag #Misha4SPN10.

Go. Tweet. And on occasion - don't spam! - send your tweets to:

@cw_spn - The Official Twitter account for the series
@chico6 - Suzanne Gomez, Director, Primetime Publicity for The CW
@cw_network - The Official Twitter account for The CW Network
@TheJimMichaels - Jim Michaels, Co-Executive Producer of SPN
@AdamGlass44 - Adam Glass, Writer and Executive Producer of SPN

2. Send an online postcard

Don't have time to leave your desk to go to the post office? Neither do we. But this is the internet and there is usually an online answer - and we have it right here on the Angel Warrior tumblr. Go, click, let your keyboard do the sending and get your "Misha for Season 10 of SPN" message out there.

3. Snail mail an option? Great!

Send a letter or postcard to one - though preferably all - of the key personnel listed on the right side of this page. Need a postcard? Feel free to download one of the ready-made 'The Ratings show it!' postcards (you can buy blank postcard stock inexpensively at Staples and most stationery departments).

Postcard 1 | Postcard 2 | Postcard 3 | Postcard 4 | Postcard 5

 

3. Send a few emails

Write a polite, succinct email to one or all of the following to communicate your desire for Misha to return to as a series regular. And remember, don't spam!

mark.pedowitz@cwtv.com - Mark Pedowitz, President of The CW
suzanne.gomez@cwtv.com - Suzanne Gomez, Director, Primetime Publicity
holly.ollis@warnerbos.com - Holly Ollis, Publicist, Warner Bros TV
peter.roth@warnerbros.com - Peter Roth, President & Chief Content Officer, Warner Bros

GO. GET THE WORD OUT:

MISHA COLLINS FOR SPN SEASON 10

#Misha4SPN10

What Can You Do?

Send a postcard or letter

Snail mail is old-fashioned, but one good letter is worth more than 100 tweets, so find a pen and a piece of paper or a postcard and send it to one (or all!) of the following people.

Jeremy Carver
Supernatural
c/o Warner Bros Television
3400 Riverside Drive
7th Floor
Burbank, CA, 91505
U.S.A.

Suzanne Gomez
Director, Primetime Publicity, The CW
3300 W Olive Avenue
Burbank, CA, 91505
U.S.A.

You can also send mail to Robert Singer, Phil Sgriccia, Jim Michaels:

Supernatural Films, Inc.
8085 Glenwood Drive
Burnaby, BC, V3N 5C8
Canada

And while you're at it, write to:

Mark Pedowitz, President, The CW
Warner Brothers Network
3300 W Olive Avenue
3rd Floor
Burbank, CA, 91505
U.S.A.

Peter Roth
President & Chief Content Officer
Warner Bros Television Group
300 Television Plaza
Building 140, Room 229
Burbank, CA 91505
U.S.A.

Holly Ollis
Publicist, Warner Bros Television
400 Warner Blvd
Building 140
Burbank, CA 91505
U.S.A.

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~

Email The CW Network

President: Mark Pedowitz -
mark.pedowitz@cwtv.com

Publicist: Suzanne Gomez -
suzanne.gomez@cwtv.com

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~

Tweet The Producers, PR folk and Network - But Don't Spam!

@cw_spn - The Official Twitter account for the series

@chico6 - Suzanne Gomez, Director, Publicity

@cw_network - The Official Twitter account for The CW Network

@TheJimMichaels - Jim Michaels, Co-Executive Producer of SPN

@AdamGlass44 - Adam Glass, Writer and Executive Producer of SPN